A strategic alliance with us will benefit the electronics manufacturer in a number of significant ways as outlined below.

Brand Recognition
Showtronix™ customers are a mobile market - an advertising force in motion.

As they walk the streets listening to their MP3s and sit at cafés browsing the Net on the latest MacBook, their presence serves as a transport platform for our partner brands. This increased exposure in turn promotes greater interest in the brand and enhances visibility for our partners.

Showcasing
The car markets have long understood the value of letting the customer kick the tires and take the product for a spin. In the consumer electronics world, where this paradigm does not exist, the risk of being stuck with an unhappy product curtails customer purchasing i.e. there is an untapped market in those who might keep the product if they could play with it first.

An alliance with Showtronix™ provides our manufacturing partners with a showcasing mechanism and the potential of its underlying market.

New Markets

1. An untapped market lies in the technology agnostic who cares only about the functionality e.g. browsing the web, checking e-mail, or listening to music.
2. Our focus is on the travel industry. This means exposure to foreign visitors in the U.S. and to Americans overseas. The opportunity here is in expanding our manufacturer partners' popularity and market share on an international basis.
3. Customers so enamoured with the product that they cannot part with it may just keep it and take it home. This too constitutes a new market for the product, with Showtronix™ acting as a world-wide reseller.
4. Secondary markets our business model yields access to include not only that of accessories but also of its online services, both of which will surge as a function of our success.

In short, if your company makes a product and needs quick and cheap domestic and international exposure, we're the perfect venue.